Wayne Rochat : CRM & Social Media Execution

Marketing Campaigns

Successful marketing campaigns rely on defining a clear audience and delivering a strong and compelling message to build interest in the product or service promoted. With Oracle CRM on Demand you have a multitude of tools and options available to get to know your audience. With the 360-degree view of your contacts and customers you know who they are, how they like to be contacted, what they are interested in and you can even build purchasing and preference patterns. Utilising all this information Oracle CRM on Demand really helps you to define a campaign by clearly identifying your audience, preparing the relevant contact material and track the results of the campaign. Campaign Management With the campaign management embedded in Oracle CRM on Demand you are able management all relevant information around the campaign like budget, actual costs, revenue target / campaign result. Using the built-in data warehouse you can create powerful drillable reports to provide clear insight into campaign ROI and any ad hoc reporting you require Lead Management After the campaign is kicked off you can manage your leads and opportunities generated by the campaign from either the campaign page or the contact page. Mass … [Read More...]